Evaluation Question 4 - Who would be the audience for your media product?

We were aiming for a target audience of around 15-25 years old as they are the most avid horror movie viewers. Most people in this age range are 'adrenaline junkies' and love scary films because it gives them a rush whenever something terrifying happens. Often they will not go alone and will come in pairs or groups because the films are either too scary to go alone or it is seen as a bit of a laugh and a joke between friends. It is not so much of a family viewing so the only groups you would expect would be young teenage friends who will then spread the news much more rapidly on social media or in person.


We hoped that we could attract fans of other horror films and TV shows. Shows like American Horror Story, there is a new story each season so fans can easily accept new characters and settings, or films such as Insidious, which is also a film based around demons and satanic things. Once again, our film's and their audiences are very similar so by sharing themes we felt that we could attract the right people.