In media the use of typography and titles can be key to making or breaking an audiences attention withing seconds. Picking the right typography for your titles is really important, the aesthetics have to just right to make the rigth impact on the audience. If the titles dont fit or look weird it can cause the film/program to look cheap or like it has had very little effort put into it. That is not what you want your audience to think when they are first seeing your film!
Your titles can also set the atmosphere for the film. If the titles are pink with curvy typography then the audience can have the preconception that it is more then likely going to be a romance film. Where as on the other hand, horror films are going to be harsh, bold and more than likely in various shades of red and black.
This video shows typography throughout the years:
Wednesday, 16 December 2015
Friday, 11 December 2015
Film production
A production logo is a special logo that they use to produce and advertise a film. By showing this to the audience they know that it is a creation of theirs. This logo is how they are identified.
Examples:
Examples:
Monday, 30 November 2015
Saturday, 21 November 2015
Insurgent codes and conventions
Conventions of a film opening
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Codes used to convey this convention (e.g. technical, symbolic, written)
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The Hook!
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The hook for me happens when I see the establishing shit showing the city of Chicago in ruins. This tells me that there had been something very serious happened. The slow music and narration that are also in this part help to make the audience understand why the city looks the way it does.
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Set the scene (time? Setting?)
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In the future. It quickly tells the audience about what the film is about as well as showing images to back this up. It is also clear that it is in the future because we know that this is not how Chicago look now.
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Introduce characters
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Kate Winslet is the first actor seen. She is the biggest, well known star
in the film. She is the narrator at this point in the film, telling the audience about the situation.
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Introduce the genre
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The genre is shown through the ruins of the city. The sci-fi feel is clear as soon as things appear on the screen because the first image is made from pixels. The action genre is also shown when it cuts to inner city shots at 40 seconds in.
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Credits
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The credits appear on the screen in a white font. These are all production credits. these appear at the beginning of the openings and then at the end the title of the film comes on 'INSURGENT'.
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Thursday, 19 November 2015
19th November 2015
Today we had a team meeting to discuss our storyline. We wanted to establish what we were going to do shots wise as well as possible locations and routes to get to those locations. We also discussed different technical points for each shot.
19th November 2015
Today we met up and discussed the basic outline for the film opening. We drew up a story board and plans for what possible shots we could have and places things would be set up in the room. We did this before writing up a script.
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