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End Product

In my opinion I think our film opening worked out really well and communicates our genre clearly . My favorite part is the use of 360 degree movement during the chanting scene as well as the eye-line match of the hand. I think our story line was really clear and allowed for the audience to foreshadow what would happen next. However, I do feel that the lighting wasn't as great as it could have been but this may also have been down to the equipment we were given to film with or the fact we planned to film during the evening. Overall, I am extremely happy with how this turned out because at points I was afraid that when it came to editing we would struggle to put everything together as we wished but this was not the case.

Evaluation Question 7 - Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

We created our with little to no knowledge of professional camera operating or video editing. Our preliminary was much more about just getting the filming out of the way so we could learn how to edit it all together, so time and quality were not our first thoughts when filming it all or editing. After having to manage people's schedules and keep all the equipment and costume available for each filming day we have all become much more organised and learnt how to prepare everything in case of the sudden need for a meetup.


In general we have also improved our teamwork. Compared to the beginning of filming when each of us would just take charge and create the shots we personally wanted, by the end we were discussing shots to ensure everyone's satisfaction before filming. This way we could speed up the process of filming because there were no creative conflicts.


Most importantly however, looking back at the original preliminary that we made, the camera work is shaky and unprofessional especially the moving shots. However looking instead at the final piece, our camera work has become smooth and everyone has a much better ability with manipulating cameras now.


Finally, when we first had a camera in front of us we often found that we couldn't stop uncontrollable laughing. A mix of nerves and embarrassment. Whereas towards the end we could easily do a scene with neither the actors or the camera operators laughing.


Overall, we have improved our abilities behind and infront of the camera and our teamwork in general has improved.

Evaluation Question 6 - What have you learnt about technologies from the process of constructing this product?

We used a tripod for the first time and learnt how to set it up. We learnt some of the basic parts of the tripod by research labelled images this helped us as when we filmed it made it a lot easier to use even if it is already very basic.

We had to use two different cameras, we used a friends camera to film the first lot of interior shots. However, the quality was extremely bad and it also had a dead pixel on the screen. We changed cameras and learnt that checking camera quality before going out filming is best.

We also used another camera on the side to take pictures of our costumes and set to avoid continuity issues we found this extremely useful to have an extra camera. We used our phones to take any extra photos and could easily share them with each other by creating a Facebook chat.

Social media helped us publicise questionnaires and videos to help create audience feedback and research on people opinions on horror films. We learnt that by using social media it helped get quick and easy answers for free. Social media also helped us to communicate with each other, when editing I filmed snippets, asking the groups opinion and changing anything necessary.

We used Song Vegas Pro 13.0 to edit out film opening. At first, it was difficult but slowly, with trial and error I started to understand how to create the film opening we were looking for.

Evaluation Question 5 - How did you attract/address your audience?

The way in which we attracted our audience to our product was through social media and family and friends. Just like real media products we used the internet to gather market research on our audience then find out the best way to attract them. We decided on social media for our main attraction tool since the majority of people now use the internet to socialise with each other.

We also told friends in and out of our school and family member about what we were attempting to do. This not only gave us an audience but also a boost of confidence to finish our media product to the best of our abilities.

Evaluation Question 4 - Who would be the audience for your media product?

We were aiming for a target audience of around 15-25 years old as they are the most avid horror movie viewers. Most people in this age range are 'adrenaline junkies' and love scary films because it gives them a rush whenever something terrifying happens. Often they will not go alone and will come in pairs or groups because the films are either too scary to go alone or it is seen as a bit of a laugh and a joke between friends. It is not so much of a family viewing so the only groups you would expect would be young teenage friends who will then spread the news much more rapidly on social media or in person.


We hoped that we could attract fans of other horror films and TV shows. Shows like American Horror Story, there is a new story each season so fans can easily accept new characters and settings, or films such as Insidious, which is also a film based around demons and satanic things. Once again, our film's and their audiences are very similar so by sharing themes we felt that we could attract the right people.

Evaluation Question 3 - What kind of media institution might distribute your media product and why?

I think our film would be distributed by Film 4 because it is a British company that like to showcase British talent a lot in the film industry. They normally show films and documentaries that other channels would be afraid to distribute. This is because they are open to more ideas and originality. I think this is a great company for our film to work with. Film 4 would also allow us to show our film over the UK and some countries in Europe which would allow for a fan base to arise.

Film 4 aren't as strict as the BBC and less expensive to distribute films with. The BBC is an iconic company where as Film 4 is new and fresh and is viewed very often by the audience we intend to target our film opening to.

To create a buzz for our film we would send teasers to the potential distributor and make posters, trailers and other forms of advertisement to attract the target audience. We would have to think about anything that would rival the film and talk about that with the company and work out a time where our film would be the main interest for viewers at the time of showing.